The third annual website review of 20 car company websites has been published by Businesscar.
As noted in previous years, there is little consideration of the interactivity of the websites – RSS news feeds, engagement using social media, provision of multimedia information – although accessible email and phone numbers are rated.
Honda tops the list this year, praised for its “ease of use”. Toyota is at the bottom and one of last year’s poor performers, Kia is noted as “most improved”.
The view of websites in this survey is still very much one of providing information to be accessed by fleet managers rather than consideration of how they can go further and assist the customer improve their operations.
Of course, the basics of any website has to be its ease of use, and the availability of relevant information is important.
BusinessCar’s own website offers many features designed to engage visitors – so why does it seem less keen for manufacturers to engage fleet managers in the same manner. If the tools work for the magazine, wouldn’t they be appropriate for car companies too?