Here come the PR men

Our latest intake for the CIPR Diploma qualification has an unusual demographic – a large percentage are male.

We normally see discussion about the dominance of women in PR – and that’s my experience with undergraduate degree courses.  And, the CIPR professional qualifications until now.

Of course, this might just be chance, or is it a factor of the current economic climate?  And if so, why might that be?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Here come the PR men”

  1. My radar’s up. What’s that you say, Heather? Large percentage of males? What is the percentage, please? I’d be interested, especially as that’s what my PhD was about. Thanks.

  2. Greg – We aren’t talking huge numbers – but out of 19 Diploma students, 9 are guys this time. Normally we’d see 2-3 on this course. They are experienced PR practitioners at this level – so it may say something more about access to the course which costs over £2,000. They seem mainly to be from the public sector also – which again may be a factor of the current economic climate.

    One other trend that I’m seeing at present is that as PR responsibility is increasingly falling other under disciplines (eg marketing), those in charge are more likely to be male and they are seeking either qualifications in PR or specialist advice.

    Indeed, a colleague and I are looking to run training/coaching at a senior level for executive level management with responsibility for PR. They recognise that PR isn’t just a tactical media relations function, cannot afford or justify in-house expertise, don’t want to rely on agencies and so want the skills for themselves.

    Hope this is helpful

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