Microsoft recruits MIPAA member for top corporate communications role

I am terribly excited that MIPAA member, Simon Sproule is to become Microsoft’s new communications head – or as Automotive News reports leaves Nissan.

I’ve known Simon for years and followed his career closely, being delighted to see a PR person reach the top when he moved to Japan.

Sadly though, Microsoft’s gain is the motor industry’s loss and we really need to ensure top communicators are employed in helping this vital business out of some of its toughest times.

It is interesting to see his new boss, Mich Mathews, senior vice president of Microsoft’s Central Marketing Group, link Simon as a “world-class communications leader” to “the power of word of mouth”.

This proves that even when reporting into a marketing function, the relationship strengths of public relations are increasingly being recognised.

And, that’s something that I know Simon respects very much.  Regardless of where he has been posted in his career, Simon has kept in touch with MIPAA and former colleagues.

I am hoping that he will come by the UK either en route from Japan to Seattle, or sometime soon, so that he can share his career advice and motivate other younger members to maximise their potential in public relations and beyond.

Many congratulations to him on this cracking career move.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Microsoft recruits MIPAA member for top corporate communications role”

  1. Wouldn’t it be great if he did a live interview over the internet where people could pose questions to him.

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