This gave me a sense of deja vu – not least because I wrote a blog post on the topic in April 2007 – when Norwich Union issued a press release on the same story.
For me the story is much older as in about 1992, I worked for National Breakdown Recovery Club, which was later rebranded as Green Flag, and Friday 13th was one of the stories that I wrote. I’m sure it wasn’t original then.
I still have my press release and cuttings it generated (including national newspaper coverage). However, my story was the exact reverse of this one which claims that breakdowns on Friday 13th are below average.
It seems to me to be more of a story to show that breakdowns were higher on Friday 13th since this fits with the perception of the day as being unlucky. Is it a story to say there motorists are not experiencing bad luck on this day?
I wonder if Green Flag will receive the negative feedback I recall from those who objected to propagation of the superstition over paraskavedekatriaphobia (fear of Friday 13th) – which apparently is a sub-set of triskaidekaphobia (phobia of the number thirteen).
Wikipedia has some interesting insight into this phobia which is says is a very modern phenomenon, saying:
the superstition is rarely found before the 20th century, when it became extremely common
Rather like Friday 13th breakdown stories then.