The story is told in French – with leblogauto writing about the Leko website on 23 March, although Onlike.net reported it a day earlier as did La Gazette, where there is a link to a “mailing” that certainly appears to originate with Ikea.
Le journal du Geek linked to the Leko website and video on 21 March – with Ikeaddict having received the email link on 20th. The video carries the logo of WWF and Ikea France has announced a Week of Sustainable development, from 1-7 April 2009, so the story is likely to be related to that.
It is interesting to see that Yahoo cars France has an image saying the car is launched on 31 March, but English sites, such as Autocar, claim the reveal date is 1 April, and so caution this could be an April Fool’s day joke.
So is this simply a case of a French viral email being used to build online buzz ahead of a real product, a campaign/promotion between Ikea and WWF, or a spoof of some sort? I suppose we’ll find out next Monday.
The image used by some sites to accompany the story is in itself interesting – I found it mentioned in a blog post by Raw Creative dated 28 February with a suggestion that it was an idea for an Ikea car.
UK Business Forum discusses the same idea a day earlier – where there is talk about the image being of a Golf Mark II of the 1980s.
I’m sure this image has been around for a long time – and I cannot recall where or when I first saw it. So I’ve asked a friend who knows everything about everything automotive for his assistance.
Please feel free to add any additional knowledge or thoughts on the story.