Draper dares to talk PR Week new media conference

Matt Wardman notes that Derek Draper is apparently still going to be a presenter at the forthcoming PR Week new media conference – and questions the merits of a speaker with such little experience of the topic.

The rush to be active online has led to many questionable activities – whether they involve the moral efficacy of alley cats as the Draper’s Red Rag scheme, or the short-term, expensive marketing tactics. 

In turn, these have quickly gained currency as those involved become talking heads at a myriad of conferences as learning about social media remains a hot topic.

I’m not sure anyone could take DD seriously – but undoubtedly PR Week will be delighted that he is still attending it will be interesting to see how he spins the recent furore over surely the most ill-conceived social media strategy ever.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.