Draper dares to talk PR Week new media conference

Matt Wardman notes that Derek Draper is apparently still going to be a presenter at the forthcoming PR Week new media conference – and questions the merits of a speaker with such little experience of the topic.

The rush to be active online has led to many questionable activities – whether they involve the moral efficacy of alley cats as the Draper’s Red Rag scheme, or the short-term, expensive marketing tactics. 

In turn, these have quickly gained currency as those involved become talking heads at a myriad of conferences as learning about social media remains a hot topic.

I’m not sure anyone could take DD seriously – but undoubtedly PR Week will be delighted that he is still attending it will be interesting to see how he spins the recent furore over surely the most ill-conceived social media strategy ever.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.