The latest edition of the MIPAA members’ magazine, Revolve is available to download and will be snail-mailed in the next few days. I think it will be interesting to look back over the contents in a couple of years and see how the themes and trends develop.
This edition, not surprisingly, focuses on social media and PR in a recession – undoubtedly the two main public relations topics of our times.
Both will be covered at MIPAA’s Business Academy PR Masterclass: The End of the Road for PR? – which takes place at the London Transport Museum on Thursday 18 June (see www.mipaa.com)
This is our annual brain-stretching event where we ask a series of presenters to challenge current thinking. The key note subjects and speakers in 2009 are:
The impact of the rise in online communications: strategic opportunity or the death of PR? – Rowan Stanfield, online PR consultant at C&M, the “uber-new PR
agency for the interweb era”
What’s wrong with automotive PR? – a media perspective – Gavin Green, national and international renowned motoring journalist, contributor and former editor of Car magazine
Adapt or die – do PR practitioners have the skills to survive? – Paul Willis, Director, Centre for Public Relations Studies, Leeds Business School, and formerly deputy MD at Ptarmigan Consultants
What do CEOs want? – the perspective on PR from top leadership – Joe Greenwell, Ford of Europe vice president, governmental affairs and president of SMMT
We are very grateful to these speakers for giving up their time for the Masterclass and all those who support our workshops (as featured in the magazine). Organisations like MIPAA cannot survive without the goodwill of dozens of people. Our educational programme aims to offer exceptional value for money – which is only possible because the presenters seem to enjoy working with our members pro bono.
Running MIPAA – and especially producing the magazine wouldn’t be possible without the hand of genius that is Philippa at Mark Oliver Design. She always manages to weave a stylish production from the articles that are drafted by either me or our members. We also rely on the support of Newspress in printing and distributing the magazine on our behalf and running our website.
It is tough in PR in the motor industry at the moment, but we hope that MIPAA can really prove its worth at this time – and we can only do that with the back-up of our many friends. Thank you all.