Social media and recession proof PR

Revolve8 The latest edition of the MIPAA members’ magazine,  Revolve is available to download and will be snail-mailed in the next few days.  I think it will be interesting to look back over the contents in a couple of years and see how the themes and trends develop.

This edition, not surprisingly, focuses on social media and PR in a recession – undoubtedly the two main public relations topics of our times.

Both will be covered at MIPAA’s Business Academy PR Masterclass: The End of the Road for PR? – which takes place at the London Transport Museum on Thursday 18 June (see

This is our annual brain-stretching event where we ask a series of presenters to challenge current thinking.  The key note subjects and speakers in 2009 are:

The impact of the rise in online communications: strategic opportunity or the death of PR? – Rowan Stanfield, online PR consultant at C&M, the “uber-new PR
agency for the interweb era”

What’s wrong with automotive PR? – a media perspective – Gavin Green, national and international renowned motoring journalist, contributor and former editor of Car magazine

Adapt or die – do PR practitioners have the skills to survive? – Paul Willis, Director, Centre for Public Relations Studies, Leeds Business School, and formerly deputy MD at Ptarmigan Consultants

What do CEOs want? – the perspective on PR from top leadership – Joe Greenwell, Ford of Europe vice president, governmental affairs and president of SMMT

We are very grateful to these speakers for giving up their time for the Masterclass and all those who support our workshops (as featured in the magazine).  Organisations like MIPAA cannot survive without the goodwill of dozens of people.  Our educational programme aims to offer exceptional value for money – which is only possible because the presenters seem to enjoy working with our members pro bono. 

Running MIPAA – and especially producing the magazine wouldn’t be possible without the hand of genius that is Philippa at Mark Oliver Design.  She always manages to weave a stylish production from the articles that are drafted by either me or our members.  We also rely on the support of Newspress in printing and distributing the magazine on our behalf and running our website.

It is tough in PR in the motor industry at the moment, but we hope that MIPAA can really prove its worth at this time – and we can only do that with the back-up of our many friends.  Thank you all.

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

4 thoughts on “Social media and recession proof PR”

  1. There’s a third theme in here: the role of print publications. It’s interesting to see you still have the support (ie money and time) to produce the member publication. Well done!

  2. As the MIPAA Honorary Life President I would like to add my congratulations to you and the team at Horsham for the great work and support for Revolve;such an improvement on my 60/70s “ronoed “newsletters!

  3. Greetings from across the pond! I’d like to make your members aware of a free opportunity to “retool” for social media that is happening next week. The inbound marketing company Hubspot is offering a one-week (2 session daily) teleclass series on the skillset for social media marketing, plus a certification exam at the end. I’m signed up and wanted to share this great resource:

    Wish I could be a fly on the wall at your panel, which sounds outstanding.


  4. Richard – you are right about being able to produce a printed copy. We did discuss moving only online and I feel that a website, such as Behind the Spin does offer a much richer experience than a magazine. However, we felt that as members are busy, it is important that they do get a hard-copy which they can read at their leisure. Not sure how long we will be able to do this financially, but in terms of time, I imagine that moving online would be just as onerous a task.

    Susan – thanks for sharing and good luck with your event.

    Gethin – as ever, thanks for the context – I can’t imagine going back to using those smelly old machines to reproduce purple print (see I’m old enough to remember!)

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