CIPR results: sweet smell of success

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The latest round of CIPR Advanced Certificate and Diploma results have just been announced.

It is great when there is a high success rate, but perhaps that is even more difficult on the candidates who fail to achieve the required standard than when several of their cohort get bad news. 

I’m always impressed by those who take failure on the chin, appreciate the feedback they receive and are determined to improve when they have to retake an assignment.  At least they have the opportunity – in the past, school or University used to be much more along the lines of having one shot and then feeling like a failure in that topic for life (my unclassified grade in Latin O level is a fine example).

Of course not everyone reacts well and some candidates feel de-motivated and may give up their studies.  That is a real shame as there’s a lot to be said for learning from our failures.

Provided you are able to gain feedback and learn what to do better next time, failure isn’t all bad.  I’m concerned sometimes that those who scrape through may not realise their work needs improvement.

I also think it is important to realise that passing or not passing an assignment relates entirely to what you did and not to who you are. 

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “CIPR results: sweet smell of success”

  1. Well said. Let me also add that the bar is set high on the CIPR qualifications: a 50% pass mark and scripts rigorously marked, second marked and moderated (a process that usually reduces rather than raises marks).

    I also struggled at Latin O level. I’m not at all proud of my C and was a dunce alongside my classmates who included long-time BBC Paris correspondent Hugh Schofield and classicist-turned-arabist Tim Mackintosh-Smith.

  2. If at first they don’t suceed they must try, try and try again because a more ripened banana awaits just around the corner.

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