Enrol now for CIPR qualifications

image Cambridge Marketing Colleges has just published the 2009/10 brochure for anyone wishing to enrol for the CIPR Advanced Certificate and Diploma.  This includes details of session dates, venues, costs – and an early bird discount for enrolments before 28 August. 

I’ve been involved with these qualifications for a decade now and each year, the standard and enthusiasm of students gets better and better, reflecting the way that public relations has changed over the past 10 years, I’m sure.

Many of those enrolling in the early days were former journalists – but these have been much less common in recent years.  There is normally also a greater appreciation that PR is more than simply media relations – with a real desire to gain a qualification to help with career development, demonstrate the strategic role of PR in their organisations and underpin practice with some solid knowledge of theory and best practice.

In the meantime, this year’s students are busy working away on either their 2nd or 3rd (final) assignment which is due to be submitted shortly. 

With running Autumn and January start dates for the qualifications, there is never a clear break in the workload for the CIPR courses.  Although I am trying to find an opportunity to review and improve further my Greenbanana study materials and online resource before the next intake.

The wheel of progress – and CIPR qualifications – never stops…

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Enrol now for CIPR qualifications”

  1. Why are less journalists applying for CIPR courses these days?

    I wouldn’t be where I am today without my CIPR qualification – an ex-journalist about to set up my own PR company.

  2. Jill, I think we see fewer former-journalists on the courses because more people in PR have backgrounds other than in the media. In terms of those making the shift, my experience is that most journalists think they can move straight into PR (and reading PR Week would make you think this given the number of high profile hacks employed by top PR agencies).

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