Some members of the Guild of Motoring Writers – accompanied by a few manufacturer PR representatives – recently went on the Guild Classic driving event to Germany. I’m not sure of the background, but somehow this led to a YouTube music video with Stefanie Hertel, an Alpine folk singer – which is apparently about the virtues of men.
The Guild’s latest edition of it newsletter, Update, does describe this as “just one in a series of surreal happenings on the BMW Guild Euro Classic” as the attendees “somehow got caught up in the filming of a Kitsch music-cum- travelogue programme for German TV.”
The choreography of the dads’ dancing scene at the end is a classic in itself – even funnier when you know the participants. Is this positive PR or good publicity for the Guild? Well word of the video is moving faster than a Ferrari’s acceleration among MIPAA members and motoring journalists, so in these tough times for the industry, it’s definitely giving us all a laugh.