090909 – local media find story

I love the way local media know their market – for example in finding a relevant angle on today’s special date of 090909.

In Leeds, the Yorkshire Evening Post reports a local boy is nine years old today – and he was, by amazing coincidence, born at 9am, with another birthday boy acknowledged in Australia by the Southern Highland News

The Middletown Journal in Ohio celebrates the 90th birthday of a local resident, but the biggies are those resilient pensioners celebrating their 99th birthdays today.

The Argus boasts Olive Creswell of Bexhill (who also made the national news, alongside two police officers getting married – cue the 999 joke).  Back in the US, the Rome News Tribune brings us Henry Lawrence Lansdell’s 99th birthday, the Reporter Herald has Loveland resident Ruth Bronson and the Argus Leader praises George Feay of Sioux Falls.

Each of these would qualify for the Domino Pizza marketing ploy to mark the date – a gift voucher for anyone celebrating their 9th or 99th birthday today.  Now why would anyone report that?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.