090909 – local media find story

I love the way local media know their market – for example in finding a relevant angle on today’s special date of 090909.

In Leeds, the Yorkshire Evening Post reports a local boy is nine years old today – and he was, by amazing coincidence, born at 9am, with another birthday boy acknowledged in Australia by the Southern Highland News

The Middletown Journal in Ohio celebrates the 90th birthday of a local resident, but the biggies are those resilient pensioners celebrating their 99th birthdays today.

The Argus boasts Olive Creswell of Bexhill (who also made the national news, alongside two police officers getting married – cue the 999 joke).  Back in the US, the Rome News Tribune brings us Henry Lawrence Lansdell’s 99th birthday, the Reporter Herald has Loveland resident Ruth Bronson and the Argus Leader praises George Feay of Sioux Falls.

Each of these would qualify for the Domino Pizza marketing ploy to mark the date – a gift voucher for anyone celebrating their 9th or 99th birthday today.  Now why would anyone report that?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.