EuroBlog Social Media Awards

There’s been a lot of online chatter recently about the value of social media as well as debate about “expertise“.  So I was interested to receive an email from Philip Young regarding the Euprera EuroBlog Social Media Awards 2010 which aims “to showcase the work of Europe’s best PR students and researchers”.

Now this isn’t the usual back-patting “case study” exercise as it seeks to focus on “the work of people who are using social media to discuss and develop new ideas about PR and communication, from students just beginning to explore these exciting new areas through their first blog to experienced researchers who are breaking new ground in theory and practice.”

Interestingly, this is a valid attempt to connect why-to thinking, with how-to doing.

If you want to know more go to:, follow @euprera on Twitter or retweet messages using the tag #euprerasma.

As well as the kudos, three award winners will receive a 250 Euro cash prize and be invited to attend the Euprera Spring Symposium in Ghent, Belgium Feb 25-27, 2010.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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