Is a celebrity’s PR strategy really news? It is interesting to see how many “news reports” of the Tiger Woods accident are now commenting on how he should be responding to media interest and citing any PR practitioner who supports a strategy of “fessing up”.
This is the crisis management, and online communications mantra – be open, tell all, it will all come out anyway… And, in an era where social media is breaking news ahead of the mainstream media, it’s no wonder that prurient interest demands to know every little detail – even when it is none of our business.
Free Press commentator, Michael Rosenberg, appears to be in a minority in saying Tiger doesn’t “owe us an explanation”. I’m with him on this – it is up to the police to pursue any necessity for an interview – the rest of us have no right to know what went on, even if we might like to speculate and gossip online and off.
Michael Ventre at NBC thinks he should have just said: ““I had a fight with my wife. I was upset. I crashed the car. I feel stupid.”
Kevin Lindsey backs up the argument for faster PR in Tiger’s camp by asking:
“…how many people went to a TMZ or to the National Enquirer Internet site to read about an alleged affair involving Tiger? How many people spoke to a neighbor or friend about what they heard through the grapevine?”
Seriously, would any of this simplistic PR advice have made any difference – people like to talk about other people. But that doesn’t mean those involved have to explain their actions to everyone else.
Jan Moir’s notorious article about Boyzone’s Stephen Gately epitomised the self-serving nosey-parker’s point of view stating:
“It is important that the truth comes out about the exact circumstances of his strange and lonely death.”
As with Michael Jackson, it isn’t enough for the police to investigate apparently – we all have to know every intimate detail; ideally in no more than 140 characters, so we can reTweet it ad nauseam.
Maybe Robbie Williams has the right PR strategy with his “engagement” – will he, has he, frankly why should anyone care?