Happy PR post


Many PR posts seem to be very negative with criticisms of other practitioners or general moaning about the state of the world.

I can be guilty of this as it is easy to look for how things could be done better or highlight the weaknesses in what others are doing.

But fortunately, three times a year I can remind myself of how great working in public relations can be.  These are the times when CIPR confirms the results for the students I work with for Cambridge Marketing Colleges on the Advanced Certificate and Diploma professional qualifications.

As ever, these busy, busy people combine their studies with jobs at the sharp end of PR practice and try to retain some work-life balance too.  So it is brilliant when their efforts to add a qualification to their practical capabilities bear fruit.

Congratulations to them all – and my fellow tutors – achieving a 100% pass rate, with many merit and distinction grades is certainly worth a happy smile.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.