In their latest seminars, the Bournemouth University advertising undergraduates I am teaching about PR theory and practice presented the four Grunig & Hunt models that are the “dominant paradigm” in public relations study. In groups, they were asked to explain a particular model, compare it to the others, identify contemporary examples, and reflect on its … Continue reading The milky way approach to ethics and communication theories
One of my CIPR students has pointed out the PR Week ethics debate on 20 February, featuring Max Clifford amongst others. Bound to be popular as the publicist proved to be a big draw recently at Bournemouth University – it takes place at University of Westminster, Regent Street, London, cost is £25 (proceeds to charity) and it starts … Continue reading Publicist debates ethics
Mind the PR Gap is a new initiative that aims to bring together research and practice in the field of public relations. It is open to PR practitioners, academics, researchers and students. As I’m involved with the event taking place on Wednesday 12 July 2017 at Birmingham City University, this post is partly promotional. With … Continue reading Researchers
Everyone is different. Everyone is the same. As professional communicators, should public relations practitioners focus on individual differences, segmenting people into chunks by age, gender, geographical location? Or categorise by attitude – friend or foe? Perhaps by behaviour – which way did you vote? Are you with us or against? Stephen Waddington directs PR practitioners … Continue reading Personality
Can you help? I’m searching for 20 research participants for my PhD who meet the following criteria: 10-20 years’ career experience in public relations UK based (although may have international responsibilities or travel outside the UK for work) Not well known to me – to avoid any possible complications arising from existing personal or professional … Continue reading Can you help in my search for PR career stories?
Last year I wrote three “Back to School” posts on Preparing to Study PR, Starting to Study, and Making the Most of Work Experience. Each is still relevant for those starting their career in public relations, so this year I am writing a series of posts looking at the future of work in the field. … Continue reading Follow the green brick road for an ethical PR future
On 1st September, we’re presenting an evening with Alison Theaker, Peter Brill and me in Bristol as a taster for the CIPR qualifications, and also to celebrate the launch of the 4th edition of The Public Relations Handbook. If you’d like to join us for free seminars, expert insight and advice, see further details and … Continue reading A taste of public relations
Is PR different to propaganda? What about PR and marketing – or publicity, communications or any of the other terms with which public relations is often confused? I’ve just finished marking assignments from first year Uni students on the topic of whether PR is different from propaganda. And, as Vicky Pollard might say, well yeah, … Continue reading PR, propaganda, marketing, publicity, communication – is differentiation important?
Last year CIPR introduced a new qualification, known as the Foundation Award in Public Relations for which I am the external examiner. The course, at A-level standard, is designed for: those considering PR as a career option; whether school-leavers, students or those already working in a different industry who would like to move into public … Continue reading Who cares about whether PR is part of marketing or not?
There are some very interesting views expressed as a result of Toni Muzi Falconi‘s Leader’s Perspective at Strumpette, where he argues for professional licensing of PR practitioners. Further reflection takes place at PR Conversations. The discussion has spread to my 2 cents covering both ethics, and distinguishing PR from marketing. I’m always reminded of Edward Bernays in this matter – who … Continue reading Can I see your PR licence?