Gethin Bradley – a legend of motor industry PR

A very dear friend, legendary MIPAA honorary life president, and my avuncular guardian angel has sadly died. Imagine Mad Men focused on public relations and transferred to swinging London of the 1960s and at its centre would be Gethin Bradley.  No-one understood the relationship approach to our occupation better.  No-one was more passionate about motor…

In praise of paper free reading

Confession time – I am a bibliophile; a “bookworm” since the age of three when my mother taught me to read.  There are piles of books all over my house – my dream would be to have my own library where my precious collection falls easy to hand instead of being here somewhere, if only…

PR people need cat food at the top table

Leo Bottary makes an interesting point in his post: The Kid’s Table regarding PR people who moan about not being taken seriously – challenging them to grow up and engage in more adult dialogue. However, I’m not convinced that the “adult dialogue” about PR can be found in the Stockholm Accords which have been robustly…

Another world of PR?

Gethin Bradley, who is a pioneer of motor industry PR sent me an email recently with a link to British Pathe video. This offers a glimpse at another world – employees celebrating 25 years with Rover, a presentation of a futuristic vehicle to the Science Museum and a media launch for a new Land Rover….

Toyota, public relations and product recalls

Never has so much public relations advice been given, totally free of charge, to a company as we’re seeing directed at Toyota following its global recall programme. As with Tiger Woods late last year, the predicable crisis management, and online communications mantra is spouted: be open, tell all, tell it now.  “Tweet, tweet, tweet” because…

Product promotion and public relations

The UK government proposal to allow commercial product placement in television programmes means this strategy is likely to migrate finally from the PR department, at least in motor manufacturers, into the marketing and media buying function. Despite claims made in PR Week that this move is a new opportunity for public relations, I believe the…

Motoring Writers make YouTube music video with Stefanie Hertel

Some members of the Guild of Motoring Writers – accompanied by a few manufacturer PR representatives – recently went on the Guild Classic driving event to Germany.  I’m not sure of the background, but somehow this led to a YouTube music video with Stefanie Hertel, an Alpine folk singer – which is apparently about the…

Hey PR person – don’t you know who I am?

The recent blog by @GeorgeGSmithJr about blag-grabbing mommy bloggers is an interesting counter to the self-important Momdot PR boycott challenge.  It seems the PR world has created another monster by elevating the importance of “mothers who blog”.  As Bad Mommy Blogger implies this online network is rapidly becoming a laughing stock.  Remember the Motrin “crisis”…

Top student opportunity to shadow leading motor industry execs

Autocar has launched a very interesting award programme for final year University students (including those involved in Public Relations) in association with various sponsors in the motor industry. I think the chance for any young person to reflect on “the next automotive industry revolution” is fascinating – but the real value is in the opportunity…

Fancy starting your PR career in Switzerland?

Reinforcing my belief that now is actually a good time to be starting out in a career in PR, MIPAA JobSearch has been informed of a vacancy for a PR Communications trainee by Nissan Europe to work in its offices in Switzerland. What is apparent from the recent opportunities that we’ve been asked to promote…