Platinum

What is platinum? Platinum has been called “white gold”; its name derives from the Spanish platino, meaning “little silver”. Platinum is special – in chemical properties, colour and symbolism. Platinum is the name of a new book – more on that below. The alchemical symbol for Platinum connects those of silver (moon) and gold (sun)….

Personality

Everyone is different. Everyone is the same. As professional communicators, should public relations practitioners focus on individual differences, segmenting people into chunks by age, gender, geographical location? Or categorise by attitude – friend or foe? Perhaps by behaviour – which way did you vote? Are you with us or against? Stephen Waddington directs PR practitioners…

A disruptive week in PR

It’s always good to disrupt your normal routine with an opportunity to learn new things, gain different insights and meet interesting people. Last week was a disruptive one for me to this extent. The main event was the inaugural PR and Disruption conference at the London College of Communications, followed by the annual MIPAA “soirée”…

Do the CIPR presidential candidates appeal to women?

Both candidates standing in the CIPR President-Elect 2013 elections (who will become President in 2014) are white, 40+ years old and male. As men comprise a minority of PR practitioners, perhaps it is time to throw into the debate, a question about how appealing Stephen Waddington and Dr Jon White are to women? It is…

Elections are poor public relations

An election may seem to be the essence of democracy – with public participation in a decision making process demonstrating engagement and a method of the majority selecting who they wish to represent them within a particular system. As such, it ought to be good public relations – a time of relationship building, consideration of…

Plotting a personal path to PR career success

PR Academy is looking to document how studying a PR qualification has helped in developing careers. The “Your Learning Journey” concept involves posting a comment on its blog in no more than 140 words relating the influence and path taken as a result of gaining a qualification. As well as potentially winning a Trailfinders gift…

PR is about action not procrastination

One of those silly PR surveys yesterday made me think – it was about procrastination and the time we waste in putting things off. I am very familiar with the idea with students – and PR practitioners – who are deadline-oriented creatures and expert also at displacement behaviour where you focus on other tasks rather…

A taste of public relations

On 1st September, we’re presenting an evening with Alison Theaker, Peter Brill and me in Bristol as a taster for the CIPR qualifications, and also to celebrate the launch of the 4th edition of The Public Relations Handbook.  If you’d like to join us for free seminars, expert insight and advice, see further details and…