What’s the shelf life of the PR selfie?

Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as…

Arrogance is the enemy of public relations

The current Instagram furore is being touted as a PR disaster, with the company’s co-founder Kevin Systrom appearing to blame poor communications of the new Terms & Conditions for the resulting crisis. However, I wonder quite what the involvement of public relations within the organisation was prior to the issue of the revised approach. Was…

Welcome to Facebook – all hope abandon ye who enter here

Is it time Facebook changed the “mission statement” on its log-in page?  Does it really do what it says, as the unofficial facebook blog states? In September 2006, founder Mark Zuckerberg said Facebook’s mission statement was “to help people understand their world.” However a recent BBC Money Programme showed he now sees Facebook as a…