Personality

Everyone is different. Everyone is the same. As professional communicators, should public relations practitioners focus on individual differences, segmenting people into chunks by age, gender, geographical location? Or categorise by attitude – friend or foe? Perhaps by behaviour – which way did you vote? Are you with us or against? Stephen Waddington directs PR practitioners…

A brainiac guide to digital and social media trends

Keeping up to date on digital and social media trends is a challenge given how fast the online environment develops and changes. One minute we may feel confident in using various technologies – the next, we hear about something new, and aren’t sure how, or indeed, whether, we should be using this in our professional…

What’s the shelf life of the PR selfie?

Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as…

Loving or loathing LinkedIn

I’m in two minds about LinkedIn both personally and professionally. In some ways it is the most irritating of social media networks, but also it can be highly useful. I tend to feel LinkedIn (the topic of my second January post reflecting on Social Media) doesn’t really know what it is any more and is…

Using social media to tell a personal PR narrative

The idea of personal branding as a means of presenting an individual is not new (indeed Tom Peters wrote about it in Fast Company in 1997 – and I examined it here three years ago in Greenbanana brand me). Adoption of social media as an easy online presence has led to acceptance of the concept…

Public relations in the real world

Public relations is a social construct that reflects the time and place in which it operates. This is evident from looking at historical development along with current practice. It occurs in a physical (real) world where human beings interact – even when, or perhaps especially when, many in the occupation are arguing that it is…

A disruptive week in PR

It’s always good to disrupt your normal routine with an opportunity to learn new things, gain different insights and meet interesting people. Last week was a disruptive one for me to this extent. The main event was the inaugural PR and Disruption conference at the London College of Communications, followed by the annual MIPAA “soirée”…

David and Goliath – narrative of the PR ban

The PR ban is often the core plot of a classic David and Goliath narrative. The key elements of such a fantasy theme are simple: a likeable central character (individual, group or organisation) who represents positive values a challenge or opposing force that has to be overcome supporting characters who offer positive or negative reactions…