Are you too smart to work in PR?

“For decades a stream of bright young men and women, most of them with college degrees ranging from B.S. to Ph.D., have been coming to my office to ask me and my wife how to enter the profession of public relations.” These words were written by Edward Bernays in his 1961 publication: Your Future in…

I’m a PR person, let me read your mind

If PR practitioners had a super power, should it be mind-reading?  Claire Wheatcroft has asked me to publicise the CIPR Marcomms Group’s forthcoming evening event: Unlocking the secrets of the brain: the nascent world of neuro PR (taking place in London on 23 September – email marianne@forrester-solutions.com for more information). The event aims to enable…