Created by Heather Yaxley
Thanks for stopping by. About me… I am passionate about public relations and professional career development.
Following 10+ years in motor industry PR (in-house and consultancy roles), I became a self-employed hybrid practitioner-academic-educator-consultant in 2000.
An experienced and qualified trainer, I teach the Chartered Institute for Public Relations qualfications with PR Academy (I’m a CIPR Accredited Practitioner and CIPR Fellow), and am a part-time lecturer in public relations at Bournemouth University and London College of Communications.
I am also a director and general secretary of the Motor Industry Public Affairs Association (MIPAA) Limited, which comprises 400+ professional communicators in this dynamic sector.
My consultancy work includes helping Lions Clubs International Great Britain and Ireland develop communications, PR and marketing activities, including website and social media presence.
The concept of Green Banana is a meme for kaizen, or continous improvement – derived from the saying: “If you’re green, you’re growing”.
I blog here – and at PR Conversations (Top Inkybee PR blog for relevance – this blog also ranks highly). My hot topics are public relations, educational issues, PR history and career development. I’m passionate about connections, career agency and taking a pro-active approach to accelerated and active learning.
A few of the concepts that I’m interested in exploring are ‘rhizomatic middleness’ and ‘crafting career tapestries’. My thinking is organic and based on how we all add new knowledge and experience to our existing self, so are always in the middle and have the potential to go in different directions.
Personally I’m a mad dog woman sharing my home with a beautiful, wilful and adorable Rhodesian Ridgeback and a gobby Jackahuahua who is very funny and definitely a morning boy. Both have found their forever home thanks to the wonderful people at Pound Puppy Animal Rescue in Poole. My other hobbies are reading (everything and anything), hypnotically watching the sea and the social sin of enjoying driving. I also collect historical and contemporary books about public relations.
I have a BSc degree in Psychology and am currently studying a PhD at Bournemouth University on Career Strategies in Public Relations – planning to complete in 2016. My supervisors are Professor Tom Watson and Professor Candida Yates.
I have presented papers at the International History of PR Conference (IHPRC), and had journal articles published in Public Relations Review:
- Yaxley, H.M.L. (2012) Exploring the origins of careers in public relations, Public Relations Review, Volume 38, Issue 3, September 2012, Pages 399-407
- Yaxley, H.M.L. (2013) Career experiences of women in British public relations (1970–1989), Public Relations Review, Volume 39, Issue 2, June 2013, Pages 156-165
My abstract for a new paper (Conducting historical interviews in a transparent age: issues and implications of a visible insider) has been accepted for presentation at IHPRC 2016.
My academic profile can be viewed at: http://www.researchgate.net/profile/Heather_Yaxley
You’ll find two chapters written by me in the 4th edition of the Public Relations Handbook (which I’ve updated for the 5th edition to be published Spring 2016), edited by Alison Theaker who is my co-author for The Public Relations Strategic Toolkit published by Routledge in 2012 (which we’re revising for a 2nd edition due in 2017).
I’ve also authored the chapter providing a PR perspective in Promotional Culture and Convergence: Markets, Methods, Media edited by Helen Powell, and am co-author of a chapter on the history of Internal Communications with Kevin Ruck.
At the end of 2016, I was asked to contribute a chapter to the #FuturePRoof book – which offers practical ideas and tools to create a learning culture, develop a learning and development strategy and demonstrate sustainable return on investment. Titled: Investing in sustainable professional development, you can read it in the ebook available as a pdf download, here.
If you could take a few minutes to review this blog, you’ll note that I don’t feature guest posts or publish content marketing – so please don’t email me suggesting such features. Also, I object to having my posts republished without permission but really love comments and other engagement.