Thanks for stopping by. About me… I am passionate about public relations and professional career development. Following 10+ years in motor industry PR (in-house and consultancy roles), I became a self-employed hybrid practitioner-academic-educator-consultant in 2000.
I’m an experienced and qualified trainer, teach the Chartered Institute for Public Relations qualfications with PR Academy (I’m also a CIPR Fellow), and lecture part-time at Bournemouth University, London College of Communications and online with Kent State University. I am also a director and general secretary of the Motor Industry Public Affairs Association (MIPAA) Limited, which comprises 400+ professional communicators in this dynamic sector.
The concept of Green Banana is a meme for kaizen, or continous improvement – derived from the saying: “If you’re green, you’re growing”. My hot topics are public relations, especially regarding automotive matters, educational issues and career development. I’m passionate about connections, career agency and taking a pro-active approach to accelerated and active learning. I love trivia and bizarre facts too.
Personally I’m a mad dog woman sharing my home with a beautiful, wilful and adorable Rhodesian Ridgeback and a young Jackahuahua who is very funny and definitely a morning boy. Both have found their forever home thanks to the wonderful people at Pound Puppy Animal Rescue in Poole. My other hobbies are reading (everything and anything), hypnotically watching the sea and the social sin of enjoying driving. I also collect historical and contemporary books about public relations.
I have a degree in Psychology and am currently studying a PhD at Bournemouth University on Career Strategies in Public Relations. I have presented papers at the International History of PR Conference, and had journal articles published in Public Relations Review.
You’ll find two chapters written by me in the 4th edition of the Public Relations Handbook, edited by Alison Theaker who is my co-author for the Strategic Public Relations Toolkit published by Routledge in 2012. I’m also authored the chapter providing a PR perspective in Promotional Culture and Convergence: Markets, Methods, Media edited by Helen Powell, and am co-author of a chapter on the history of Internal Communications with Kevin Ruck to be published in 2014.
You can also follow me on Twitter @greenbanana – or connect via LinkedIn and Google+. To get in touch, leave a comment here or contact me via email (hyaxley at supanet dot com). If you could take a few minutes to review this blog, you’ll note that I don’t feature guest posts or publish content marketing – so please don’t email me suggesting such features. Also, I object to having my posts republished without permission but really love comments and other engagement.