Created by Heather Yaxley PhD

Thanks for stopping by.  About me… I am passionate about reflective practice, sustainable learning and professional career development.

In case you’re wondering, the concept of Green Banana is a meme for kaizen, or continous improvement – derived from the saying: “If you’re green, you’re growing”.

Personally I’m a dog woman sharing my home with a very special Golden-Husky who loves to spin, and a gobby Jackahuahua who is very funny and definitely a morning boy.  We all miss our a beautiful, wilful and adorable Rhodesian Ridgeback, who recently left us. My other hobbies are reading (everything and anything), and hypnotically watching the sea.  I also collect historical and contemporary books about public relations.

You can follow me on Twitter @greenbanana – or connect via LinkedIn.  To get in touch, leave a comment here or contact me via email (hmlyaxley at gmail dot com).

If you could take a few minutes to review this blog, you’ll note that I don’t feature guest posts or publish content marketing – so please don’t email me suggesting such features.  Also, I object to having my posts republished without permission but really love comments and other engagement.


Crafting my career

Following 10+ years in motor industry public relations/communications roles (in-house and consultancy), I established Applause Consultancy as an independent consultant in 2000.

An experienced and qualified educator, I am a course leader and tutor for Chartered Institute for Public Relations professional qualfications with PR Academy (I’m a CIPR Accredited Practitioner and CIPR Fellow). I have also lectured in higher education and supported dissertations at Bournemouth University and London College of Communications.

I am qualified in psychology (BSc Hons degree), public relations (CAM Advanced  & Higher Diploma), business communications (RSA Diploma), teaching (PG Cert Learning & Teaching in Higher Education) and have a PhD in Career Strategies. My supervisors were Professor Tom Watson and Professor Candida Yates.

My consultancy work includes helping Lions Clubs International British Isles plan and implement communications, PR and marketing activities, including magazine publishing, website and social media presence. I was formerly a director and general secretary of the Motor Industry Public Affairs Association, which offered training, career development and networking support to over 400 professional communcators.

I am a published author (see my bibliography below) and support individuals, teams, departments and organisations in performance improvement and sustainable professional development. My approach is to connect with ways of beginning, becoming, being and belonging. I use proven creative, intuitive, imaginative, reflective and critical techniques to achieve positive changes in  thinking, feelings and behaviours.

I blog occassionally at PR Conversations as well as at PR Place, for which I provide career insight features, and have authored a Guide to Reflective Practice.

My interests include the importance of career encounters, reflective practice and taking a pro-active approach to accelerated, active & sustainable learning.

Other concepts that I explore include: metamodernism and the riparian zone, feminine leadership capabilities, rhizomatic career tapestries and ecosophical ethical practice. My thinking is organic and based on learning and unlearning to  enhance our existing selves purposefully with new knowledge and experiences. We are always in the middle and have the potential to go in different directions.

I am working on a number of new initiatives to offer a practical structure to support sustainable professional development, research the career experiences of women working in PR in the 1990s, and establish a metamodorn approach to ethical and effective public affairs.


Note: My academic profile can be viewed at: Google scholar: Dr Heather Yaxley

My PhD doctoral thesis: Yaxley, H., 2017. Career strategies in public relations: constructing an original tapestry paradigm. Doctorate Thesis (Doctorate) awarded by Bournemouth University is available online. See: http://eprints.bournemouth.ac.uk/29913/

Book / chapters

Authored with my writing partner, Dr Sarah Roberts-Bowman of Northumbria University, and published in 2022, is the chapter: Women and leadership in public relations and communication management: Developing a rhizomatic typology of knowledge and professional development as an ecological radical feminine perspective. It will feature in the book: Towards a new understanding of masculine habitus and women and leadership in public relations, edited by Dr Martina Topić, at Leeds Beckett University.

You’ll find two chapters written by me in the 4th edition of the Public Relations Handbook, updated for the 5th edition; published Spring 2016 – and in the 6th edition published early in 2020. This book is edited by Alison Theaker who is my co-author for The Public Relations Strategic Toolkit published by Routledge in 2012 and in 2nd edition in 2017.

I authored a chapter providing a PR perspective in Promotional Culture and Convergence: Markets, Methods, Media edited by Helen Powell, and co-authored a chapter on the history of Internal Communications with Kevin Ruck (revised in the latest edition published in 2019).

My chapter in the #FuturePRoof book offers practical ideas and tools to create a learning culture, develop a learning and development strategy and demonstrate sustainable return on investment. Titled: Investing in sustainable professional development, you can read it in the ebook available as a pdf download, here.

The CIPR book, Platinum, published in 2018 to celebrate its 70th anniversary features my chapter: Professional qualifications: Past, present and future

Research / papers

I have presented papers at the International History of PR Conference (IHPRC), and had journal articles published in Public Relations Review:

I also contributed a discussion paper in the Dissent and Public Relations seminar series (October-December 2012), titled: Dissent PR – the women’s perspective: From Suffragettes to Slutwalks’

30 Comments Add yours

  1. Jon H says:

    Thanks for you comment posted to Force for Good. I’ve posted a reply there (hopefully not to long-winded!) — http://jon8332.typepad.com/force_for_good/2007/03/an_open_letter_.html
    Let me know if you agree.

    Jon Harmon

  2. Lola says:

    Hello. I’m interested in PR, new media, and automobiles too. I just started my blog at http://medianoche.wordpress.com. Please have a look and feel free to comment. I’ll be back, and glad to have found another interesting PR blog here.

  3. Nice to meet yuo both – and you are now added to my bloglines.

  4. Hi Heather,

    Can you tell me how I can contact you through email? Thanks!

  5. Gerry says:

    Hi Heather
    As you’re a sometimes commentator to my blog, wonder if you’d consider adding me to your blogroll?


  6. Gerry – consider it done.

  7. Caroline says:

    This is Caroline from SocialRank.

    I am trying to get in touch with you but couldn’t find your email address.

    We will index your blog posts as part of our content filter. I’d like to send you an invite to a beta preview of our new Web 2.0 site.

    Can you get back to me with your email address.

    Mine is caroline@prvoices.com

    Kind regards,



  8. David says:


    Please contact me by email … I cannot seem to find your email address on your blog.


  9. Caroline says:

    Hi Heather,
    Congrats, your blog Greenbanana has made it into the TOP 20 of the PRVoices blog community, powered by SocialRank!!! Since your blog is in the top 20, tell your readers about it by adding the SocialRank badge to your blog. See it all here: http://www.PRVoices.com/Community


  10. Really glad to have found this blog – Sally Whittle on the journobiz forum happened to mention it so I tracked it down.

    I’m a journalist and author (The Girls’ Guide to Losing Your L Plates – how to pass your driving test and The Girls’ Car Handbook – both published by Simon and Schuster). Years ago I also worked in PR (for charites) and it would be good to get back into doing a bit of it in the motoring sector if possible.

    Plan to bookmark your blog!

    Best wishes


  11. Apologies for the website typo – of course it’s http://www.mariamccarthy.co.uk!

  12. Hi Heather,

    Could I also trouble you for an email address please? Mine is jonathanATwebitpr.com.

    Great blog by the way!

    Kind regards,


  13. PRJack says:

    Hi Heather, great stuff… and seeing that we’re ‘bumping into each other’ here and there in the virtual pr party I thought I’d give you an official ‘hi there, great blog, great insight’!

    Oh, and if it’s bizarre and wonderful trivia that you’re looking for… I’m loaded! When you do a BSc in Zoology and an MSc in Animal Behaviour, you accumulate some odd facts… like how the black widow does NOT eat her mate, or how the mythological ‘Griffin’ can be traced to dinosaur fossils and little lizards in Mongolia, etc. etc.


  14. Elia samwel says:

    Hello Yaxley i’m from the jungle of Africa and so glad to find this place

  15. Craig McGill says:

    Heather, are you OK with me adding you to the PR links on my blogroll?

  16. aleksandra says:

    Hi Heather,

    just wanted to say hi and congratulate you on very inspirational comments and thank you for helping get more deeply involved in PR theory…

    Aleksandra, Bosnia (one of your former CIPR AC students)

  17. Thanks – nice to hear from you. Hope things are good with you.

  18. aleksandra says:

    Yes, doing great. I am actually a second year student of undergraduate PR university study opened just last year in my home town. Very interesting and confusing to go through some stuff that seems to be “past experience” for you in UK. but have to go through that to gain this so much needed credibility. However, the stuff I learned through CIPR course enabled me to go through these first two years with no effort at all.. That is why I felt obliged to thank you. Very interesting to be able to see difference between countries in which PR has had a history and those (like mine) where PR is just being “born”. Anyway.. I just wanted to keep track of what is happening in “developed” PR world.

    best regards and keep up good work

  19. Hi Heather,

    I hope you don’t mind, we really liked your posting on the Fat Duck and have put a link through to it on our website.

    I look forward to reading more, keep up the good work!


  20. Felicity – that’s great, thanks.

  21. Not that I’m totally impressed, but this is a lot more than I expected for when I found a link on Delicious telling that the info is quite decent. Thanks.

  22. Fatima says:


    I’m a recent History graduate and have decided to take a year out to properly explore the career opportunities available to me (a decision well suited to the current economic climate!). I’ve found the world of PR to be a rather attractive choice for some time now but my lack of knowledge about it has left me feeling a bit out of my depth!

    I really enjoyed reading this blog, and it’s already been immensely helpful. I’ve used your suggestion of applying for unpaid work experience by calling up the Leukaemia Research Press Office (eek!) as I’m all too aware that my lack of experience in this field will work against me when it comes to applying for actual jobs. However, I was hoping that you might be able to recommend a few books for someone from a non PR background like myself which will help me to get my head around the “what”, “why” and “how” of the industry.

    Look forward to hearing from you, and thank you again for an informative and entertaining read!


  23. Fatima – thanks for the comment. Regarding books on PR – Alison Theaker’s PR Handbook is a good start on what/why/how for the industry.

  24. All these people here should thank me, I suggested Heather to have an About and a Contact page on this page. Lol anyways, I found this blog by searching for ‘Mongrel’ in google image search and I might have not visited this blog again if Heather didn’t have a link to her twitter page. I’ll take a look around. The name “greenbanana” caught my attention and also liked, “if you’re green, you’re growing”. And of course, Heather is so nice!

    I’m Sanya, 19, animal & nature lover.
    (@jimmymycrushie on twitter)
    England Cricket Blog – http://www.jimmymycrushie.me
    jimmymycrushie – http://jimmymycrushieinfo.blogspot.com

  25. Sanya – thanks for the reminder about this page. As you’ll see, most of the above comments date back sometime, because there was such a page here until I recently changed the design. So very useful to add it back and once again, thanks for noticing it was missing.

  26. Sarah Murray says:

    Hi Heather,

    Great blog, really insightful!

    I was wondering if you would consider letting me conrribute to your blog by writing an article on PR graduates and the current PR and marketing job market? I work with PRMoment and feel that I could give a good insight into what its like to apply for a job in PR when you have just graduated. I have recently gone through the process myself and have some great tips and advice which your readers may benefit from!

    I look forward to hearing from you, please feel free to contact me either by email or telephone on 01962 888 116.

    Many thanks in advance!


  27. Mellissa says:

    Hi Heather,

    I really nenjoyed your website and really appreciated your views. I am a student at Sunderland University and for an essay im writing i need a PR practioners view on churnalism. I understand that you have commented throughout your website on the aspect of it however my essay requires me to personally ask you the question and have an answer i can report on, i was wondering if you would be able to give a response to this: According to Nick Davies in ‘Flat Earth News’ (Vintage 2009) journalists have become “passive processors of of whatever material comes their way, churning out stories whether real event or PR artifice, important or trivial, true or false.”
    Is this an accurate portrayal of the relationship between the journalist and the PR, or has the process of producing news evolved into a dialogue between the two professions? – anything you can say on churnalism will be fantastic and hopefully enable me to reach my degree! even if it is something you have wrote before anything will be great.

    Thank you

    Mellissa Moody

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