Being human – mental well-being lessons for Thomas Cook PR

This post started out as a critique of the response by Thomas Cook to the tragic deaths of the Shepherd children in 2006. It supported Andy Barr writing at The Drum who argued a failure to be human, and the FT conclusion that the company mislaid its moral compass in putting legal advice over the paying public. In…

PR ideas from a fall

At the end of October I fell down a small flight of stairs at home. As I believe all experiences are learning opportunities particularly for public relations practitioners, I’ve been thinking about the PR ideas I can take from my fall. First is that it’s not the fall that matters, but how you land. In…

Public relations in the real world

Public relations is a social construct that reflects the time and place in which it operates. This is evident from looking at historical development along with current practice. It occurs in a physical (real) world where human beings interact – even when, or perhaps especially when, many in the occupation are arguing that it is…