What is normal? It is something that is usual, typical, standard, average, unexceptional, routine, predictable, to be expected. Normal is the way things are done, part of the fabric of society, everyday habits, the unnoticed, taken for granted, culturally embedded. It defines the benchmark against which everything else is measured. The middle of a normal…

Follow the green brick road for an ethical PR future

Last year I wrote three “Back to School” posts on Preparing to Study PR, Starting to Study, and Making the Most of Work Experience.   Each is still relevant for those starting their career in public relations, so this year I am writing a series of posts looking at the future of work in the field….