Reputation survey highlights companies aren’t listening

The second edition of , Ipsos’ biannual survey on perceptions of large companies, highlights a belief in the US that companies do not listen to the public and respond to public concerns on social and environmental issues. 

Over three-quarters (77%) of respondents agree that companies have a responsibility to work to improve the social and environmental impacts of their products and services and 60% believe companies do not pay enough attention to their social and environmental responsibilities.

In terms of favourability towards specific sectors, IT scored highest, with automotive in the middle.  Tobacco, chemicals, oil/gas and pharmaceuticals were at the bottom.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.